Email Marketing

eMail Marketing

XLRNT has an inbuilt eMail marketing tool that allows you to send out eMails to any of your leads or contacts complete with personalised landing pages and click-through tracking. eMails can be one of a chain of eMails, with maybe a few days between each one, to better maximise the probability that your recipients will get your sales message. eMails can also be throttled so that you will not get your email blacklisted and can be scheduled to only send emails when you, or your staff, are present to receive calls or process call backs. You see, when a contact clicks on your email links, reads your landing page, or simply opens an email, you can have an instant call-back task created for you, or the assigned sales person. "Hello Mr Jones, I noticed you were interested in our benefits PDF document. Would you like me to go through it in more detail with you?" All of the XLRNT outbound marketing activities are known as "Promotions" and can be individually tracked and measured or can be analysed alongside other, similar, promotions to help you ascertain which style of promotion is more effective. For more information have a look at the Campaigns link above.

Full article

Tasks and Leads

XLRNT allows you to quickly create leads from your contacts, allowing your existing client base to benefit from new promotional activities. You can also bulk create tasks from your leads and contacts and assign those to individuals. For example, you may want to find all your contacts in a certain postcode and create phone-call tasks for a particular sales person to call them and arrange a meeting! During your eMail promotional campaigns, contacts that "click-through" your emails will automatically create a warm lead in your sales system. Sales people will also be presented with a task to follow up that interest. With full management controls and reporting available, you can ensure that no leads fall through the cracks and every opportunity is maximised.

Full article

Buying Data

XLRNT has an inbuilt data hub containing over a million commercial contacts which you can search, select, and purchase at your leisure. This can be as little as 10 leads, or as many as 100,000! All of the data is multi-use and multi-touch meaning you can used the lead as many times as you want, and you are not restricted to either phone calls or emails, but you can do both. If you have existing leads  you can import them from a CSV file or simply enter them yourselves using the Quick Lead utility. Once you have created leads and/or contacts in your XLRNT account, you can now utilise any of the marketing functions that XLRNT provides! For more information, click on Campaigns and Complete CRM above.

Full article